Hero
Today: A New Breed of Animal Trading
Own a quarter of the buck. Sell the semen rights separately.
TruHerd models how breeding stock is actually owned, and keeps the records with each animal.
Ownership & Rights tab Seen 7 Aug
Film: AI-generated, not TruHerd's ranch
A private review · for the TruHerd team
Show EWA memberswhat TruHerd already does.
Congratulations on the EWA partnership. It gives you a strong opening with breeders, and your ownership and breeding-rights tools give them something useful to see on day one.
Progress since August
- Every page opens from a link
- Pricing matches the billing screen
- The Android app is live
-
1
Lead with ownership and breeding rights.
A breeder can own a share of an animal and sell semen and offspring rights separately. Your website doesn't mention it yet, and it's a strong feature to put at the front of your EWA introduction.
-
2
Make the website match the listings.
At our latest check, all 14 parent links on your marketplace read “Claimed”, and all 12 listings said “Buyer pickup only”. For now, the homepage could describe the parentage status and delivery terms buyers will see on each listing.
-
3
Give buyers a clearer path.
We can help buyers find animals and understand parentage, deposits and sale terms. Your answers below will help us suggest the right next step.
Try it
Your homepage, rewritten from your product
Same sections, same order. Each rewritten line rests on something we observed, and its tag says when. Concept
See the full rewrite
For buyers
- Browse animals from sellers whose business is verifiedSeller verification Seen 7 Aug
- See each pedigree's status right on the listingLineage status Re-checked
- Reserve with the deposit stated on every listingDeposits Re-checked
For sellers
- List to buyers who can browse and buy freeFree buyer account Re-checked
- Get paid securely via StripeStripe billing Seen 7 Aug
- Set your own delivery and liability terms, shown on every listingListing terms Re-checked
For your team
- A record of who changed what, and whenActivity log Seen 7 Aug
- Viewer, Editor, Admin and Owner rolesRole-based access Seen 7 Aug
Hero
A New Breed of Animal Trading
TruHerd is the modern platform for exotic animal ranchers. Manage your herd, verify genetics, and trade with confidence.
For buyers
- Discover verified animals across the network
- TruShield badges confirm genetic claims Verify first
- Secure deposits and protected transactions
For sellers
- Reach verified buyers instantly
- Get paid securely via Stripe
- Coordinate shipping and documentation Verify first
Security
- Bank-level encryption at rest and in transit
- SOC 2 compliant infrastructure Verify first
See what the listings show
This parent relationship was manually entered.Names redacted
Four questions
What only you can answer
- Are today's listings real animals for sale, examples, or a mix?
- Has TruShield verified any parentage beyond “Claimed”?
- Which registry information transfers automatically for EWA members today?
- Which of these are available now, and which are planned?QuickBooks · buyer checks · shipping · escrow · white-label · lab connections · SOC 2 report
Next step
Reply to Jay's email with your answers. We'll come back with a recommended next step, with the work, fee and timing, for you to decide on.
Everything behind this summary, for whoever on your team wants it: every finding and how it was checked, the full tour, the roadmap, a printable one-pager.