TruHerd — front door and positioning

The problem

The EWA partnership gives TruHerd an opening to lead with ownership and breeding rights, which the website does not mention. EWA named TruHerd its Exclusive Technology Partner on 30 August; members receive the Base Plan free.

At our latest check, all 14 marketplace parent links read “Claimed” and all 12 listings said “Buyer pickup only”; homepage verification and shipping promises need to match those terms. The EWA registry-sync promise needs confirmation before members rely on it.

What works today

Creating an animal and opening all six tabs grounded the trial review. The 7 August trial showed animal records, separately assignable animal, semen and offspring rights, medical and lineage records, DNAS and Codon 96 fields, intensive and extensive modes, activity history, roles, reports, invoicing and Stripe billing.

Our latest public re-check confirmed direct page links, pricing aligned with the August billing screen, Android availability, the EWA partnership and parentage status on listings; the marketplace is crawlable.

What's proposed

First: align homepage and EWA claims with what ships, explain and link TruShield, repair the demo button and translation message, finish the empty dashboard, and give pages their own titles.

Then: lead with ownership rights, promote ranch visits, confirm public claims, introduce ranches and founders, and add listing search metadata and a sitemap; estimate marketing-page prerendering separately.

Marketplace: help buyers find and trust listings through verification states on cards, species pages and clearer deposit wording, once you confirm which listings are real.

What this deliberately does not touch

The records product: keep the working foundation.

Payment credentials: Stripe remains the payment rail and financial system of record.

Seller recruiting: relationships stay founder work; SentinelEdge can help buyers discover and understand the listings. The EWA partnership supports supply by covering registration fees for unregistered animals sold through the marketplace.

A note on method

An earlier draft mistook direct-link failures for missing pages. Findings were rechecked through navigation and the route table; “not observed” means not found during the check, not proven absent.