Confidential assessment · Prepared for the TruHerd partners · Mock-ups use sample data
TRUHERD

Prototype from the trial tenant, observed 7 August 2026. Animal, ranch and certificates are Sample data.

Inside the product

Lead with ownership and breeding rights

Animal ownership, semen rights and offspring rights can be assigned separately, with an audit trail. Put that capability in front of breeders: a share in an animal and its breeding rights can be recorded independently.

◆ What's already there

app.truherd.com/animals/…/ownership
Cross Timbers Ranch › Animals › Pedernales

Pedernales

Axis Deer • Male

Ownership & Rights

Animal ownership, semen rights, and offspring rights can be assigned separately.

AnimalCross Timbers Ranch — 100.0%
Semen rightsNo semen rights assigned
Offspring rightsNo offspring rights assigned

Sample ranch; panel wording from the product.

The public website still omitted these rights at our latest check. The homepage concept leads with them.

Keep lineage claims separate

…/lineage

Lineage

Manage this animal's ancestors (sire and dam) and offspring.

Direct ancestorsAdd Sire · Add Dam
OffspringAdd Offspring

Manual entry. No certificate upload, no badge, no lab reference.

Manual lineage in the 7 August trial; TruShield beyond that remains Verify first.

The rest of the record

Six tabs bring the record together: Details, Medical, Lineage, Ownership, Transfers and Images. Medical events, movements between ranches and animal identifiers support the ownership record.