Roadmap
Make the EWA introduction count
Start with clear promises, then help buyers discover the product and listings. Our latest re-check confirmed that direct page links and pricing alignment are already fixed.
Phase 1 · Before the EWA push
Match the website to the product
Align homepage claims
Describe the parentage status and delivery terms buyers see on listings.
Clarify EWA sync
State exactly which registry fields transfer today.
Explain TruShield
Describe the shipped states and link the page.
Repoint the demo button
The button seen on 7 Aug should open /contact.
Fix the translation error
Replace the error shown after animal creation on 7 Aug.
Finish the empty dashboard
Use the existing animal-list empty state for the dashboard seen on 7 Aug.
Fix page titles
Give each route its own browser title.
Phase 2 · The next month
Show the product’s strengths
Lead with ownership
Feature separately assignable animal, semen and offspring rights.
Promote ranch visits
Move “We Come to You” onto the homepage.
Check public claims
Confirm what ships and label planned work clearly.
Introduce the people
Add ranches and founders, and reconcile company names.
Improve listing search results
Add listing titles, descriptions, canonicals and a sitemap.
Scope prerendering
Estimate the work to make marketing pages indexable.
Phase 3 · Together Concept
Help buyers find and trust listings
SentinelEdge can help with discovery and trust; seller recruiting stays founder work.
Confirm the inventory
Tell us whether today’s listings are real, examples or a mix.
Show verification on cards
Carry listing verification states onto browse cards.
Create species pages
Help buyers find animals through public, indexable pages.
Use “Reserve”
Make the button describe the deposit step.
Keep the foundation
Keep the records product and Stripe payment handling.