Let the website match the product.
Lead with ownership and breeding rights, then make public promises match what members can use today. The summary shows the proposed rewrite.
What deserves more space
Product evidence: 7 August trial; public copy re-checked for this review.
| Feature | Website | Product / service |
|---|---|---|
| Ownership | Inventory; herd records | Fractional ownership; semen and offspring rights assignable separately from the animal. |
| Tag readers | RFID scanners | Tru-Test and Gallagher named in-product and on Google Play. |
| Genetics | CWD records | DNAS # and Codon 96 columns. |
| Ranch visits | Contact page; FAQ | Team visits for animal surveying and wellness checks, advertised away from the homepage. |
| Audit trail | Data changes | Field-level activity log: who, what, when. |
| Reports | Vet-ready reports | Inventory snapshots with PDF and Excel export and reusable templates. |
What needs your confirmation
Public claims re-checked for this review; unobserved features may be outside trial access.
| Claim | Where | Evidence / question |
|---|---|---|
| TruShield | Homepage; /platform; /trushield | Latest check: all 14 parent links Claimed, manually entered; verified parentage not seen. |
| QuickBooks | /platform | 7 Aug trial: financial module not found; public FAQ names no integration. |
| SOC 2 | /platform | FAQ describes encryption, roles and audit trails but omits SOC 2; confirm evidence. |
| Thousands of ranchers | /about | Not externally checkable; confirm count or lead with the EWA member offer. |
| 99.9% uptime guarantee | /about | Confirm SLA and remedy. |
| Buyer verification | /platform | 7 Aug trial: seller checks worked; buyer checks unobserved. |
| Shipping | Homepage; /platform | Latest check: all 12 listings buyer pickup; liability ends at seller’s property. |
| White-label; lab integration | /platform | Not observed; confirm availability and how lab connections work alongside EWA’s UC Davis testing. |
| EWA registry sync | /ewa | Member account required; not observed, so confirm which registry numbers and lineage transfer. |
| USDA compliance | /platform | 7 Aug trial: medical records and audit trails; confirm scope. |